The luxury electric vehicle market is about to welcome a brand-new "disruptor."
On August 18, AUDI, the luxury electric brand, will officially open pre-sales for its first strategic model, the Audi E5 Sportback. Overall, this is an innovative achievement that integrates the essence of the Chinese and German automotive industries, perfectly combining Audi's brand DNA of "Breakthrough Technology, Inspiring the Future" with China's top-tier intelligence, truly achieving a new breakthrough in luxury electric vehicles.
The Audi E5 Sportback has already made frequent appearances before this. Its design inherits the essence of Audi's brand design, combining the classic rounded wheel arches of the first-generation Audi TT, the clean surfaces of the RSQ concept car, and the dynamic stance of the RS6 with an integrated light module tech grille, aerodynamic components, and vehicle sensors, creating a unique sense of technological futurism.
Nearly every complimentary phrase one can think of for new energy vehicles can be applied to the Audi E5 Sportback: clean, sci-fi, refined, luxurious, handsome... The "wagon" design also means it can adapt to more scenarios, such as camping, road trips, and more.
The Audi E5 Sportback is built on the Advanced Digitized Platform jointly developed by SAIC and Audi, and is produced at the SAIC Audi AUDI Intelligent Manufacturing Base.
As the exclusive factory for the new AUDI brand, the SAIC Audi AUDI Intelligent Manufacturing Base strictly follows Audi's unified global quality and craftsmanship standards, and is the first to apply multiple cutting-edge processes including AUDI's proprietary power battery and body assembly line and domestically pioneering patented positioning fixtures, ensuring the product's leading edge and quality reliability.
Top-tier manufacturing means top-tier quality. The Audi E5 Sportback inherits Audi's deep sporting DNA, making it a veritable "performance beast" among luxury electric vehicles—equipped with front and rear dual motors delivering a total system power of up to 579 kW, paired with the dual-motor quattro intelligent all-wheel-drive system, it achieves 0-100 km/h acceleration in just 3.4 seconds!
Supercar-level performance paired with quattro intelligent all-wheel drive means exhilarating sportiness, greater stability, and better capability to get out of tough situations. As such, the Audi E5 Sportback is also the only performance touring model in the current luxury electric vehicle market, meaning for users a luxury electric experience covering all times and all scenarios.
Stepping into the cabin, the Audi E5 Sportback also stands out: it features the all-new AUDI OS operating system, with not only premium materials but also refreshing cabin interaction, ecosystem services, and vehicle control functions. Powered by the Qualcomm Snapdragon 8295 automotive-grade digital chip, the in-car Audi Assistant is deeply customized based on the Volcano Engine large language model "Doubao," possessing powerful semantic understanding, multi-turn dialogue, and vehicle control interaction capabilities, breaking through the limitations of traditional voice interaction and achieving a human-like seamless interaction experience.
The Audi E5 Sportback leads in virtually every direction without blind spots: in intelligent driving assistance technology, AUDI has partnered with Momenta to jointly create the Momenta EBM end-to-end large model assisted driving solution. The vehicle is equipped with 27 high-precision sensors, including LiDAR with long-range detection capability, 3 long-range millimeter-wave radars, 12 ultrasonic radars, and 11 cameras, while the NVIDIA Orin-X chip provides powerful computing support, easily entering the ranks of leading intelligent driving assistance and providing users with more reliable and safer experiences across multiple scenarios including urban and highway intelligent driving assistance and automatic parking.
Overall, among current luxury brands, the Audi E5 Sportback possesses both unique design and technology as well as formidable performance and intelligence, making it difficult even for industry insiders to estimate the price of this all-new model. Fortunately, pre-sales begin on August 18—let's see what sincerity SAIC Audi will bring.
Author: Liu Jungang
