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"Together for a Novel Night" 2025 Chery Family Banquet finally came to a successful conclusion as the Spring Festival approached. The "Chery Family Banquet" launched a new communication model for automakers: five major brands under Chery—Chery, Exeed, Jetour, iCAR, and Luxeed—appeared on the same stage, traveling from Wuhu to Shenyang, Chongqing, Xi'an, and Jinan, carrying Chery's "big meat bun"—"three liang of meat and one liang of dough, one bite brings you to the filling"—across the country, reviewing 2024 while also opening a brand-new 2025!
From a "small thatched cottage" to a Fortune Global 500 company
As the New Year feast carefully prepared by the five major brands of Chery Group, the "Chery Family Banquet" not only brought delicious food, but also brought immersive folk custom experiences—sugar painting, writing couplets—allowing people to feel the flavor of the 2025 Spring Festival in a rich festive atmosphere.
The feast comes from the hardships of entrepreneurship through rough beginnings, and achievements originate from relentless efforts toward lofty aspirations. At the first stop of the 2025 Chery Family Banquet—Wuhu—Yin Tongyue, Party Secretary and Chairman of Chery Holding Group Co., Ltd., sincerely reviewed Chery's 28 years of growth, saying: "From a 'small thatched cottage' to a 'Fortune Global 500 company,' the dream of Chery people to serve the country through industry is becoming reality step by step."
Even today, Chery people still uphold an entrepreneurial philosophy of constantly reaching higher. In the just-concluded 2024, facing an increasingly competitive environment, Chery Group insisted on putting operating quality first and, with an annual sales growth rate of 38.4%, exceeded the annual target of "sales growth rate exceeding the industry by 10-20 percentage points."
In 2024, Chery achieved four historic breakthroughs:
Annual revenue reached 480 billion yuan for the first time, a year-on-year increase of more than 50%, achieving a major leap of more than 150 billion yuan in annual growth;
Annual sales exceeded 2.6 million vehicles for the first time, a year-on-year increase of 38.4%, creating a new milestone for Chery;
Annual exports reached 1,144,588 vehicles, a year-on-year increase of 21.4%, ranking first among Chinese brand passenger vehicle exports for 22 consecutive years;
Annual sales of new energy vehicles reached 583,569 units, a year-on-year increase of 232.7%, with the growth rate ranking first among mainstream automakers.
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Delivering a high-scoring report card and striding toward new heights
The scorecard is long. Behind the report card of four historic breakthroughs, the brands under Chery Group also delivered high-scoring results in 2024. During the year, Chery's "no mercy in new energy" performance stood out, and the "oil-electric synergy" strategy produced remarkable results. Cumulative sales for the year reached 1.61 million vehicles, a year-on-year increase of 31.1%, surpassing the 1.6 million mark for the first time. In December last year, domestic monthly sales exceeded 100,000 vehicles for the first time.
Among its brands, Exeed achieved both volume and price growth. In 2024, annual sales were 140,000 vehicles, a year-on-year increase of 12.3%, and the average selling price per vehicle rose to 200,000 yuan, achieving upward and renewed development as a high-end brand while also establishing a high-end brand image overseas;
The Jetour brand pursued "three-line operations and all-around blossoming" in family travel, off-road travel, and Jetour Shanhai. In 2024, cumulative sales reached 568,000 vehicles, a year-on-year increase of 80.3%, making it the only Chinese brand in the world to exceed 550,000 vehicles in annual sales within six years of founding;
The iCAR brand sold 65,000 vehicles in 2024, leading the new energy box-style vehicle sales rankings, and its three major product series "0, V, X" have been unveiled one after another;
The Luxeed brand achieved cumulative sales of 57,000 vehicles in 2024. The twin stars Luxeed S7 and Luxeed R7 began to show their edge, with the Luxeed R7 surpassing 58,000 cumulative firm orders within 100 days of launch, redefining the benchmark for new energy SUVs.
More importantly, the "Chery Family Banquet" is in fact also Chery's 2025 opening feast. In the new year, Chery has higher goals: in 2025, on the basis of high-speed growth in 2024, Chery Group will maintain high-quality development that exceeds the industry's growth rate, with the goal of once again exceeding the industry's sales growth rate by 10-20%.
At the same time, under the guidance of the overall goal, the five major brands have also set their own small goals: the Chery brand will continue to be committed to being the "preferred brand for value-for-money family use," putting users at the center and continuing to create high-value product experiences with global standards;
The Exeed brand, centered on "technology-driven new luxury," will comprehensively accelerate new energy and high-end development, achieve upward progress in both products and brand, and strive toward becoming a luxury brand loved and recognized globally;
The Jetour brand, born for off-roading, will continue to embrace the travel+ strategy, further consolidate the "box-style" market through new products such as Jetour Freedom, launch the all-new plug-in hybrid SUV Jetour Shanhai L8, and accelerate the iterative renewal of Shanhai L9, X90 series, and X70 series;
The iCAR brand, "building cars for young people," will continue to launch new products and keep creating desirable, cool, and outstanding-value new models;
The Luxeed brand will use intelligence to break boundaries, walk side by side with young consumers pursuing high-quality life, and build Luxeed into a "global luxury intelligent automobile brand."
From the consumer's perspective, in 2025 Chery will bring a feast of all-new technology and more new cars, and among the many "hard dishes," a new entry point for attention can also be found: just as Yin Tongyue previously said, "For intelligentization, Chery will also show no mercy." In addition to high quality, hardcore technology, and innovative experiences, "intelligent technology" is also expected to blossom comprehensively in the new year and is very much worth looking forward to!
Author: Lu Jia
